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Merchant accounts
fees and rates
A Merchant Account has a variety of fees, some periodic, others charged
on a per-item or percentage basis. Some fees are set by the merchant
account provider, but the majority of the per-item and percentage fees
are passed through the merchant account provider to the credit card
issuing bank according to a schedule of rates called interchange fees,
which are set by Visa and Mastercard. Interchange fees vary depending on
card type and the circumstances of the transaction. For example, if a
transaction is made by swiping a card through a credit card terminal it
will be in a different category than if it were keyed in manually.
Discount Rates
The discount rate comprises a number of dues, fees, assessments, network
charges and mark-ups merchants are required to pay for accepting credit
and debit cards, the largest of which by far is the Interchange fee.
Each bank or ISO/MLS has real costs in addition to the wholesale
interchange fees, and creates profit by adding a mark-up to all the fees
mentioned above. There are a number of price models banks and ISOs/MLSs
use to bill merchants for the services rendered. Here are the more
popular price models:
3-Tier Pricing
The 3-Tier Pricing is the most popular pricing method and the simplest
system for most merchants, although the new 6-Tier Pricing is gaining in
popularity. In 3-Tier Pricing, the merchant account provider groups the
transactions into 3 groups (tiers) and assigns a rate to each tier based
on a criterion established for each tier.
First Tier - Qualified Rate
A qualified rate is the percentage rate a merchant will be charged
whenever they accept a regular consumer credit card and process it in a
manner defined as "standard" by their merchant account provider using an
approved credit card processing solution. This is usually the lowest
rate a merchant will incur when accepting a credit card. The qualified
rate is also the rate commonly quoted to a merchant when they inquire
about pricing. The qualified rate is created based on the way a merchant
will be accepting a majority of their credit cards. For example, for an
internet merchant, the internet interchange categories will be defined
as Qualified, while for a physical retailer only transactions swiped
through or read by their terminal in an ordinary manner will be defined
as Qualified.
Second Tier - Mid-qualified Rate
Also known as a partially qualified rate, the mid-qualified rate is the
percentage rate a merchant will be charged whenever they accept a credit
card that does not qualify for the lowest rate (the qualified rate).
This may happen for several reasons such as:
A consumer credit card is keyed into a credit card terminal instead of
being swiped
A special kind of credit card is used like a rewards card or business
card
A mid-qualified rate is higher than a qualified rate. Some of the
transactions that are usually grouped into the Mid-Qualified Tier can
cost the provider more in interchange costs, so the merchant account
providers do make a markup on these rates.
The use of "rewards cards" can be as high as 40% of transactions. So it
is important that the financial impact of this fee be understood. So
therefore, merchants will be charged the qualified plus the mid
qualified rate. Example) If your qualified rate is 1.5% and the mid
qualified rate is 1 %, your effective rate would be 2.5 %.
Third Tier - Non-qualified Rate
The non-qualified rate is usually the highest percentage rate a merchant
will be charged whenever they accept a credit card. In most cases all
transactions that are not qualified or mid-qualified will fall to this
rate. This may happen for several reasons such as:
A consumer credit card is keyed into a credit card terminal instead of
being swiped and address verification is not performed
A special kind of credit card is used like a business card and all
required fields are not entered
A merchant does not settle their daily batch within the allotted time
frame, usually past 48 hours from time of authorization.
A non-qualified rate can be significantly higher than a qualified rate
and can cost the provider much more in interchange costs, so the
merchant account providers do make a markup on these rates.
6-Tier Pricing
As a result of the Wal-Mart Settlement and to compete against PIN-based
debit cards (which are processed outside of the Visa and Mastercard
networks), Visa and Mastercard lowered the interchange rates for debit
cards well below those for credit cards. Some providers can pass on the
lower cost of these cards directly to merchants. Consequently, the 3
tiers programs have added 2 classifications for debit cards that are
processed without a PIN or with a PIN for a total of 6 rate
classifications.
Interchange Plus Pricing
Some providers offer merchant account services priced on an "interchange
plus" basis. These accounts are based on the "interchange" tables
published by both Visa Visa Interchange and MasterCard MasterCard
Interchange. This type of pricing creates a discount rate by adding
interchange rates, fees, assessments, markups and other costs.
Bill Backs
A bill back is a relatively new price model and a variation on
interchange plus pricing. It has some variations but the basic concept
is that the merchant pays interchange on the statement that the
transactions took place and then pay all other fees, like dues, fees and
assessments, etc on the next month's statement. It requires a great deal
of time to research the actual cost per transaction with the bill back
system. Some merchants feel this form of pricing is very misleading.[who?]
Other Fees
Authorization fee
The Authorization fee (actually an authorization request fee) is charged
each time a transaction is sent to the card-issuing bank to be
authorized. The fee applies whether or not the request is approved. Note
this is not the same as Transaction fee or Per Item fee.
Statement fee
The statement fee is a monthly fee associated with the monthly statement
that is sent to the merchant at the end of each monthly processing
cycle. This statement shows how much processing was done by the merchant
during the month and what fees were incurred as a result.
Many times, the statement fee is not directly linked to "paper"
statements but rather general overhead. This means that a provider would
not waive this fee if a merchant chose to have a "paperless" statement.
Monthly minimum fee
The monthly minimum fee is a way to ensure that merchants pay a minimum
amount in fees each month to cover costs from the provider to maintain
the account and to create minimal profits. If a merchant's qualified
fees do not equal or exceed the monthly minimum they will be charged up
to the monthly minimum to satisfy their minimum fee requirements.
Example: A merchant has signed a contract with a $25.00 monthly minimum
fee. If all the fees for the most recent month of processing total only
$15.00, this merchant will be charged an additional $10.00 to meet their
monthly minimum requirements. Sometimes there are fees that are charged
that are not a part of the monthly minimum, such as statement fees. It
is industry standard to charge a monthly minimum.
Batch fee
A batch fee (also known as a batch header fee) can be charged to a
merchant whenever the merchant "settles" their terminal. Settling a
terminal, also known as "batching", is when a merchant sends their
completed transactions for the day to their acquiring bank for payment.
Some providers perform this automatically. It is important to close a
batch every 24 hours or a higher rate will be assessed by Visa or
Mastercard.
Customer Service fee
The customer service fee (also known as a maintenance fee) can be
charged by some providers to pay for the cost of customer service.
Annual fee
The Annual fee can be charged by some providers to pay for costs of
maintaining the merchant's account. Sometimes these fees can be
quarterly. The fee can be from $79–$399.
Early Termination fee
The early termination fee can be charged by some providers if the
merchant ends the contract before the end of the contract term. While
contract terms of 1–3 years are typical, some providers have terms of up
to 5 years with a one year prior notice to cancel or the fee will be
assessed. Some providers also assess all statement fees and monthly
minimums remaining when the contract is terminated. Some providers may
also assess a "lost profit" fee based on an assumption of profits they
concluded they would have earned during the full term of the contract.
Related links
E-commerce
Electronic money
Alternative systems
Merchant accounts
Merchant accounts fees and rates
Chargebacks on merchant accounts
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